Allegretto Advisory – Brand Strategy. Sustainability. Impact.

Services

How I work

Brand Strategy & Positioning

Naming, positioning, brand architecture and relaunches. Clear, consistent brand worlds that deliver.

Sustainability & Impact

Integrating climate goals and impact partnerships credibly into brand and communication. No greenwashing.

Category & Sales Excellence

Trade marketing, POS activation and promotional planning. Route-to-market and sales activation that drives sell-out.

Interim Management & Leadership

Temporary leadership mandates, team building and transformation. Strategic and hands-on.

Track Record

Selected results

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CoffeeB

Naming, brand design and positioning of the new coffee system brand.

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Café Royal

International build-up to a CHF 100 million brand. No. 1 in Switzerland, No. 2 in France (Nespresso-compatible).

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Delizio

Long-term positioning as strong No. 2 after Nespresso. Doubling of machine sales to 120,000 units.

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I Gelati

Repositioning of the food service ice cream brand.

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Sustainability Coffee

Building the sustainability team and integrating it into brand & communication. Responsibility for impact partnerships and CO₂ topics.

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Coffee Business Delica

Co-development to almost CHF 300 million (CAGR 39%).

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Migros Garden Furniture & BBQ

Built into the clear market leader and top-of-mind provider.

“From positioning to POS activation – I connect strategy with execution for you.”

About

I am a brand, communication and sustainability expert with over 25 years of leadership experience in marketing, sales and category management – primarily in FMCG and retail.

As CMO and member of the executive board I built, positioned and rolled out brands such as Café Royal, Delizio and CoffeeB internationally. This includes marketing concepts, communication strategies as well as responsibility for sustainability and impact partnerships.

With Allegretto Advisory in Dubai I support companies on a project basis and as interim. As a door-opener to retail and with experience in building route-to-market strategies I also help startups and brands enter and conquer markets.

“Strong brands are created through clear positioning and consistent market success – not by chance.”

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Contact

Project or exchange?

Whether a concrete project, interim mandate or strategic exchange – just get in touch.

E-Mail helloboss@allegrettoadvisory.ae

WhatsApp @allegrettoadvisory